The Person Behind BananaBB
BananaBB is the consultancy of Philipp Obenaus, a brand expert with 15 years of experience across the full marketing spectrum at both local & regional level. After more than a decade at Nike, I opened BananaBB to help companies solve complex brand and marketing challenges.
Having spent my whole career in the sports industry, my brand marketing expertise is not just learned but lived: This dynamic environment has honed my skills in ways that are unique to the fast-paced world of sports, allowing me to bring an agile and energetic perspective to brand marketing.
BananaBB is dedicated to feeding your brand with the nutritional support needed to thrive in today's competitive landscape.
My Experience
Anchor Leg: Consultant
I am currently consulting this digital agency across various areas, refining their value proposition, enhancing client-agency relationships and ensuring quality control on projects.
Nike: EMEA Brand Director: Wmns Running
In my last role at Nike I oversaw the EMEA women’s running brand plan & its execution across seasons.
Brand campaigns for Nike’s biggest running franchises (eg: Pegasus 40 Brand Campaign)
Mid to lower funnel editorial plans to drive trust and retention.
Nike: EMEA Brand Director: Football
My job in this role was to drive the integrated brand strategy and seasonal projects for the EMEA region.
Euro Champs Campaign 2021
World Cup Campaign 2018
Mercurial & National Team Collection Launches
Nike Football Sports Moments Strategy.
Nike: EMEA Digital Brand Director: Football
In this role I built Nike Football's digital brand strategy for the region and oversaw its execution across the brand's full digital ecosystem, heading up a team of five direct reports at the European Headquarters, 12 in the markets and multiple agency partners.
Multiple Athlete, Club & Product Digital Brand Campaigns
FC Barcelona’s and FC Chelsea’s official online store
Nike: EMEA Senior Digital Brand Manager: Football
Working in close alignment with Nike’s brand, e-commerce and country digital teams, I developed and executed multiple seasonal digital brand campaigns and product launches across all digital touch points for the EMEA region.
European Championship 2016 Brand Campaign
Nike Football Social & Nike Academy Socials
Further roles at Nike included:
AGS Digital Brand Manager: Football
AGS Community Manager: Football
AGS Comms Manager: Performance Categories
AUT Public Relations Manager: All Categories
Find more details on my LinkedIn
My Style
I thrive in rallying people and functions around a clear vision and objective, striving relentlessly to create impact as “One Team”. I make ideas work together for the bigger picture, find the synapses in between and build cohesive, integrated plans to serve the brand and business.
Teams trust my dedication, resilience and structured, solution oriented approach. I aim to create a collaborative environment where members feel they have agency in the work, opportunity to grow and a safe space to be themselves.
Living across six countries on three continents has shown me the power of diverse backgrounds, fuelling curiosity, sparking new ideas, and driving teams to success.
My Life
Born in Austria, living in Amsterdam with my wife and two kids. You’ll find me on a run around the Amstel or on my race bike fighting head winds across The Netherlands.
My private world revolves around my family, sports and exploring the planet. I believe we are constantly evolving through life and therefore love learning from others and investing in my personal growth.
My life’s purpose is to be a role model for our two sons, helping them become confident, courageous & kind human beings who care about each other and the planet they live on.
Interested?
Schedule a free 1:1 introductory session with Philipp to discuss any potential collaboration.
