The consultancy that feeds your brand.
Welcome to BananaBB
BananaBB Services
BananaBB offers consulting and freelance services across various facets of brand management, strategic brand development, and integrated marketing; also open for interim assignments. Based in Amsterdam, available across the globe.
Brand Strategy
Crafting a compelling brand strategy rooted in insights and consumer behaviour to feed your brand for sustainable growth.
Brand Management
Driving integrated brand plans that reflect your company’s values & proposition, driving consistency and relevance to build trust and loyalty.
Marketing Integration
Aligning marketing initiatives seamlessly with your brand strategy across the full ecosystem of channels to drive brand awareness, engagement, and conversion.
Planning & Navigation
Infusing structure and organisation into your go to market process, aligning marketing efforts across teams, functions and org charts.
Brand Strategy
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Integrated Marketing
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Brand Management
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Product Launch Planning
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Editorial Storytelling
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Brand Planning
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Community Enablement
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Brand Strategy 〰️ Integrated Marketing 〰️ Brand Management 〰️ Product Launch Planning 〰️ Editorial Storytelling 〰️ Brand Planning 〰️ Community Enablement 〰️
The Person behind BananaBB
BananaBB is the consultancy of Philipp Obenaus, a brand expert with 15 years of experience across the full marketing spectrum at both local & regional level. After more than a decade at Nike, Philipp opened Banana Brand Bureau to help companies solve complex brand and marketing challenges.
Having spent his entire career in the sports industry, Philipp’s brand marketing expertise is not just learned but lived: This dynamic environment has honed his skills uniquely to the fast-paced world of sports, allowing him to bring an agile and energetic perspective to brand marketing.
BananaBB is dedicated to feeding your brand with the nutritional support needed to thrive in today's competitive landscape.
15 years in the world of sports shape a unique approach to marketing. It’s about connecting brands with their audience authentically whilst remaining agile in fast paced environments.
Have A Game Plan:
Create a clear vision, objective and strategy. Work relentlessly as a team to get there together, but stay agile and reactive along the way to pivot when necessary.
Win As One Team:
In sports, teamwork is essential. Whether coordinating with athletes, clubs, agents or a multitude of marketing teams, it’s how you bring people together that will generate success.
Be Authentic:
Sport teaches you the importance of authenticity in building strong, long lasting connections with audiences. Genuine engagement and truthful storytelling are key to any growing relationship.
Care About Your Community:
Creating a sense of belonging is the cornerstone of sports marketing and essential to driving trust, loyalty and long-term engagement.
Be Quick On Your Feet:
The unpredictable nature of sports requires quick thinking and adaptability. Solve problems on the fly, ensuring that campaigns remain on track and effective despite any challenges that arise.
Rooted in Sports
Feed Your Brand. Don't Feed Off It.
Feed Your Brand. Don't Feed Off It.
Recommendations
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"...a great mix ranging from brand management, digital and marketing strategy, making him a true modern marketer that can thrive in today's digital first environment."
David P., CMDO Active Brands AS
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"...brings strategic thinking, drive & curiosity to the table every day; an authentic leader with true enterprise mindset, pushing himself and the team to do what’s best for our consumer and the company. And perhaps most importantly, a kind person who is fun to work with."
Venu N., VP Marketing Wmns, Nike
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"The right infusion of passion and brains. Never afraid to challenge and ask the difficult question, wholly prepared and experienced to navigate through anything thrown at him."
Stephen S, Founder of Anchor Leg, Digital Agency
Appetite?
Schedule a free 1:1 introductory session with Philipp to discuss any potential collaboration.
